There is a lot more to selling a property than just putting a sign out front.
Bob will customize the right marketing plan for your unique situation.
Here are some of the tools Bob uses to sell your property.
THE INTERNET
The most important tool a Realtor has to sell your home in today’s
market is the internet. That is why Bob has the e-PRO certification. If
your agent isn’t an e-PRO you are missing the best way to expose your
home to buyers. Your house is listed on a host of websites including the
#1 property website Realtor.com
where your house is featured as a “Showcase Listing”. Only 10% of the
properties on this site have this designation, which feature additional
pictures, enhanced description and preferred placement. Bob also
maintains two personal websites that feature your properties BobFirth.com & FloridaEstateAgent.co.uk for British customers.He also lists property on Rightmove.co.uk, Britain's #1 real estate portal. Other sites include Trulia.com, Zillow.com, Craigslist.com & Remax.com.
RE/MAX is backed by the largest international TV advertising campaign.
Also, you can find your listing on all local and state Realtor sites
through the IDX program. Making sure your property is listed on as many
websites as possible is a key to making sure you get the maximum
exposure for your property. Bob has a staff member who’s main job is to
do just that. You will get weekly reports to show you just how much web
traffic you are getting and where that traffic is coming from.
INTERNATIONAL
15% of all Florida properties are sold to foreign buyers and with the
strength of foreign currencies that number is growing. As an I.R.E.S.
(International Real Estate Specialist) Bob is able to list properties on
European websites and jointly market properties with foreign brokers.
Bob also maintains both a toll free London phone number 0207-993-2028
& Brit website FloridaEstateAgent.co.uk
to serve this large
international customer base. He even has low cost money exchange
services and professional aerial photography.
When selling a house, the lead photo is crucial, especially when you
have a key feature to expose. Compare Bob’s shot versus a shot most
other agents use of the same house. Bob hires a photographer that uses
an overhead "cherry picker" to take the photos looking down on the
house. This allows you to see other features over the house like a golf
course or water view.
VISUAL TOURS
Just having your house on the internet is not enough. Bob uses visual
(virtual) tours to provide panoramic photos and enhanced graphics to
highlight your property. Listings with tours are viewed more frequently
and are featured before other listings on many real estate portals like Yahoo! Real Estate and Realtor.com.
MULTIPLE LISTING SERVICE
Your property will be listed on the new Mid Florida MLS, which means
your property will be seen by all the agents from Orlando to North Fort
Myers. Your listing will have the visual tour and all the enhancements
and professional lead photos.
PRINT ADVERTISING
Bob uses a host of different local advertising media to expose your
property. Bob’s main strategy is to drive people to his website so
people can see his listings with all the current enhancements like
visual tours. You get a lot more than just a small photo of your house.
SIGNS AND FLYERS
Having the right sign in front of your home is very important. Bob uses
highly reflective signs that can be seen in the dark. Bob also includes his
web address on all signs. Having instant information regarding your
property is very important. Bob uses both FULL COLOR flyers at the sign
and a 24 hour VoicePad phone information service.
RE/MAX Alliance Group There
is a big difference between RE/MAX franchises. RE/MAX Alliance
Group is
the # 1RE/MAX franchise in the state of Florida. We are one of the
top
100 real estate brokerages in the country. That’s not just RE/MAX but
ALL real estate brokerages.
All RE/MAX offices are NOT equal. RE/MAX Alliance Group has the strength and office support to give you the very best marketing!